//75/ Dress: Rag & Bone Spring 2011 Campaign: Abbey

Rag & Bone Spring 2011 Campaign

Model & Photography: Abbey Lee Kershaw

//Apparently you don't need an astronomical budget to produce a fantastic campaign: Rag & Bone rounded up four of the hottest models and got them photograph themselves and voilà a truly original campaign was born (though the cost of booking the models most probably was astronomical).

//I think this is also a lovely way of for once actively involving the model and allowing her to contribute substantially. So here is the first of the models: Abbey Lee Kershaw. I love that she has chosen such intimate, unusual backdrops for her photographs.


//Oh and in case you were wondering what Rag & Bone is: average ready-to-wear stuff with some lovely pieces in between, check it out here or read the blog...

//The PB